Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2199EF
RGB
33, 153, 239
HSL
205, 87%, 53%
HSB
205, 86%, 94%
CMYK
86, 36, 0, 6
LAB
60, -9, -53
LCH
60, 54, 261
OKLCH
0.66, 0.16, 246
XYZ
28, 29, 86
LUV
60, -36, -82
HWB
205, 13%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.