Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
219EDA
RGB
33, 158, 218
HSL
199, 74%, 49%
HSB
199, 85%, 85%
CMYK
85, 28, 0, 15
LAB
61, -17, -40
LCH
61, 44, 247
OKLCH
0.66, 0.13, 236
XYZ
26, 30, 71
LUV
61, -39, -61
HWB
199, 13%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.