Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
220702
RGB
34, 7, 2
HSL
9, 89%, 7%
HSB
9, 94%, 13%
CMYK
0, 79, 94, 87
LAB
5, 12, 6
LCH
5, 13, 28
OKLCH
0.18, 0.05, 37
XYZ
1, 0, 0
LUV
5, 9, 3
HWB
9, 1%, 87%
Pantone
Black C
Harmonies
Shades & tints
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