Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
224657
RGB
34, 70, 87
HSL
199, 44%, 24%
HSB
199, 61%, 34%
CMYK
61, 20, 0, 66
LAB
28, -9, -14
LCH
28, 17, 237
OKLCH
0.38, 0.05, 231
XYZ
5, 5, 10
LUV
28, -14, -16
HWB
199, 13%, 66%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.