Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
224679
RGB
34, 70, 121
HSL
215, 56%, 30%
HSB
215, 72%, 47%
CMYK
72, 42, 0, 53
LAB
29, 1, -34
LCH
29, 34, 272
OKLCH
0.40, 0.10, 257
XYZ
6, 6, 19
LUV
29, -13, -43
HWB
215, 13%, 53%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.