Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
224755
RGB
34, 71, 85
HSL
196, 43%, 23%
HSB
196, 60%, 33%
CMYK
60, 16, 0, 67
LAB
28, -10, -13
LCH
28, 16, 231
OKLCH
0.38, 0.05, 225
XYZ
5, 6, 9
LUV
28, -14, -14
HWB
196, 13%, 67%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.