Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
224970
RGB
34, 73, 112
HSL
210, 53%, 29%
HSB
210, 70%, 44%
CMYK
70, 35, 0, 56
LAB
30, -4, -27
LCH
30, 27, 263
OKLCH
0.40, 0.08, 251
XYZ
6, 6, 16
LUV
30, -14, -34
HWB
210, 13%, 56%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.