Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
22497F
RGB
34, 73, 127
HSL
215, 58%, 32%
HSB
215, 73%, 50%
CMYK
73, 43, 0, 50
LAB
30, 1, -35
LCH
30, 35, 272
OKLCH
0.41, 0.10, 257
XYZ
7, 7, 21
LUV
30, -14, -46
HWB
215, 13%, 50%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.