Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
225277
RGB
34, 82, 119
HSL
206, 56%, 30%
HSB
206, 71%, 47%
CMYK
71, 31, 0, 53
LAB
33, -7, -26
LCH
33, 27, 256
OKLCH
0.42, 0.08, 245
XYZ
7, 8, 19
LUV
33, -17, -34
HWB
206, 13%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.