Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
22679F
RGB
34, 103, 159
HSL
207, 65%, 38%
HSB
207, 79%, 62%
CMYK
79, 35, 0, 38
LAB
42, -6, -37
LCH
42, 38, 260
OKLCH
0.50, 0.11, 247
XYZ
12, 13, 35
LUV
42, -23, -52
HWB
207, 13%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.