Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
22689D
RGB
34, 104, 157
HSL
206, 64%, 37%
HSB
206, 78%, 62%
CMYK
78, 34, 0, 38
LAB
42, -7, -36
LCH
42, 36, 258
OKLCH
0.50, 0.11, 246
XYZ
12, 13, 34
LUV
42, -24, -50
HWB
206, 13%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.