Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
226FB2
RGB
34, 111, 178
HSL
208, 68%, 42%
HSB
208, 81%, 70%
CMYK
81, 38, 0, 30
LAB
45, -5, -43
LCH
45, 43, 264
OKLCH
0.53, 0.13, 249
XYZ
14, 15, 44
LUV
45, -25, -62
HWB
208, 13%, 30%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.