Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2274DD
RGB
34, 116, 221
HSL
214, 73%, 50%
HSB
214, 85%, 87%
CMYK
85, 48, 0, 13
LAB
49, 6, -62
LCH
49, 62, 276
OKLCH
0.57, 0.18, 257
XYZ
20, 18, 71
LUV
49, -25, -92
HWB
214, 13%, 13%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.