Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2277E2
RGB
34, 119, 226
HSL
213, 77%, 51%
HSB
213, 85%, 89%
CMYK
85, 47, 0, 11
LAB
50, 6, -63
LCH
50, 63, 275
OKLCH
0.58, 0.18, 257
XYZ
21, 19, 75
LUV
50, -26, -94
HWB
213, 13%, 11%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.