Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2289D3
RGB
34, 137, 211
HSL
205, 72%, 48%
HSB
205, 84%, 83%
CMYK
84, 35, 0, 17
LAB
54, -9, -47
LCH
54, 48, 260
OKLCH
0.61, 0.14, 246
XYZ
21, 23, 65
LUV
54, -32, -70
HWB
205, 13%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.