Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
228DE0
RGB
34, 141, 224
HSL
206, 75%, 51%
HSB
206, 85%, 88%
CMYK
85, 37, 0, 12
LAB
56, -7, -51
LCH
56, 52, 262
OKLCH
0.63, 0.15, 248
XYZ
24, 25, 74
LUV
56, -33, -78
HWB
206, 13%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.