Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
230202
RGB
35, 2, 2
HSL
0, 89%, 7%
HSB
0, 94%, 14%
CMYK
0, 94, 94, 86
LAB
4, 14, 5
LCH
4, 15, 20
OKLCH
0.17, 0.06, 27
XYZ
1, 0, 0
LUV
4, 10, 2
HWB
0, 1%, 86%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.