Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
233249
RGB
35, 50, 73
HSL
216, 35%, 21%
HSB
216, 52%, 29%
CMYK
52, 32, 0, 71
LAB
20, -1, -16
LCH
20, 16, 268
OKLCH
0.32, 0.05, 259
XYZ
3, 3, 7
LUV
20, -6, -18
HWB
216, 14%, 71%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.