Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23384C
RGB
35, 56, 76
HSL
209, 37%, 22%
HSB
209, 54%, 30%
CMYK
54, 26, 0, 70
LAB
22, -4, -15
LCH
22, 16, 256
OKLCH
0.33, 0.04, 248
XYZ
3, 4, 7
LUV
22, -9, -17
HWB
209, 14%, 70%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.