Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7F97AF
RGB
127, 151, 175
HSL
210, 23%, 59%
HSB
210, 27%, 69%
CMYK
27, 14, 0, 31
LAB
61, -5, -16
LCH
61, 16, 254
OKLCH
0.67, 0.04, 249
XYZ
28, 30, 45
LUV
61, -13, -22
HWB
210, 50%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.