Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
789AAA
RGB
120, 154, 170
HSL
199, 23%, 57%
HSB
199, 29%, 67%
CMYK
29, 9, 0, 33
LAB
61, -9, -12
LCH
61, 16, 233
OKLCH
0.67, 0.04, 228
XYZ
27, 30, 42
LUV
61, -18, -17
HWB
199, 47%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.