Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23384D
RGB
35, 56, 77
HSL
210, 37%, 22%
HSB
210, 55%, 30%
CMYK
55, 27, 0, 70
LAB
23, -3, -16
LCH
23, 16, 258
OKLCH
0.33, 0.05, 249
XYZ
3, 4, 8
LUV
23, -9, -17
HWB
210, 14%, 70%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.