Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
98B1CB
RGB
152, 177, 203
HSL
211, 33%, 70%
HSB
211, 25%, 80%
CMYK
25, 13, 0, 20
LAB
71, -5, -16
LCH
71, 17, 254
OKLCH
0.75, 0.05, 249
XYZ
39, 42, 63
LUV
71, -14, -24
HWB
211, 60%, 20%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.