Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B2CCE6
RGB
178, 204, 230
HSL
210, 51%, 80%
HSB
210, 23%, 90%
CMYK
23, 11, 0, 10
LAB
81, -5, -16
LCH
81, 17, 253
OKLCH
0.83, 0.05, 248
XYZ
54, 58, 83
LUV
81, -15, -24
HWB
210, 70%, 10%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.