Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
233957
RGB
35, 57, 87
HSL
215, 43%, 24%
HSB
215, 60%, 34%
CMYK
60, 34, 0, 66
LAB
23, -1, -21
LCH
23, 21, 267
OKLCH
0.34, 0.06, 256
XYZ
4, 4, 10
LUV
23, -9, -24
HWB
215, 14%, 66%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.