Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
233B57
RGB
35, 59, 87
HSL
212, 43%, 24%
HSB
212, 60%, 34%
CMYK
60, 32, 0, 66
LAB
24, -2, -20
LCH
24, 20, 263
OKLCH
0.35, 0.06, 253
XYZ
4, 4, 10
LUV
24, -10, -23
HWB
212, 14%, 66%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.