Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
233C65
RGB
35, 60, 101
HSL
217, 49%, 27%
HSB
217, 65%, 40%
CMYK
65, 41, 0, 60
LAB
25, 1, -28
LCH
25, 28, 273
OKLCH
0.36, 0.08, 260
XYZ
5, 5, 13
LUV
25, -10, -33
HWB
217, 14%, 60%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.