Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
233E5E
RGB
35, 62, 94
HSL
213, 46%, 25%
HSB
213, 63%, 37%
CMYK
63, 34, 0, 63
LAB
25, -2, -23
LCH
25, 23, 265
OKLCH
0.36, 0.07, 254
XYZ
4, 5, 11
LUV
25, -11, -27
HWB
213, 14%, 63%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.