Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
234262
RGB
35, 66, 98
HSL
210, 47%, 26%
HSB
210, 64%, 38%
CMYK
64, 33, 0, 62
LAB
27, -3, -23
LCH
27, 23, 262
OKLCH
0.37, 0.07, 251
XYZ
5, 5, 12
LUV
27, -12, -28
HWB
210, 14%, 62%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.