Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
234471
RGB
35, 68, 113
HSL
215, 53%, 29%
HSB
215, 69%, 44%
CMYK
69, 40, 0, 56
LAB
28, 0, -30
LCH
28, 30, 270
OKLCH
0.39, 0.09, 257
XYZ
6, 6, 16
LUV
28, -12, -38
HWB
215, 14%, 56%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.