Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
235178
RGB
35, 81, 120
HSL
208, 55%, 30%
HSB
208, 71%, 47%
CMYK
71, 33, 0, 53
LAB
33, -6, -27
LCH
33, 28, 258
OKLCH
0.42, 0.08, 247
XYZ
7, 8, 19
LUV
33, -17, -35
HWB
208, 14%, 53%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.