Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
235191
RGB
35, 81, 145
HSL
215, 61%, 35%
HSB
215, 76%, 57%
CMYK
76, 44, 0, 43
LAB
34, 2, -41
LCH
34, 41, 273
OKLCH
0.44, 0.12, 257
XYZ
9, 8, 28
LUV
34, -16, -55
HWB
215, 14%, 43%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.