Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23537E
RGB
35, 83, 126
HSL
208, 57%, 32%
HSB
208, 72%, 49%
CMYK
72, 34, 0, 51
LAB
34, -5, -30
LCH
34, 30, 261
OKLCH
0.43, 0.09, 248
XYZ
8, 8, 21
LUV
34, -17, -39
HWB
208, 14%, 51%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.