Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
235597
RGB
35, 85, 151
HSL
214, 62%, 36%
HSB
214, 77%, 59%
CMYK
77, 44, 0, 41
LAB
36, 2, -42
LCH
36, 42, 272
OKLCH
0.45, 0.12, 257
XYZ
10, 9, 31
LUV
36, -17, -57
HWB
214, 14%, 41%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.