Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
893B09
RGB
137, 59, 9
HSL
23, 88%, 29%
HSB
23, 93%, 54%
CMYK
0, 57, 93, 46
LAB
35, 32, 43
LCH
35, 54, 53
OKLCH
0.45, 0.12, 46
XYZ
12, 8, 1
LUV
35, 63, 30
HWB
23, 4%, 46%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.