Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23596C
RGB
35, 89, 108
HSL
196, 51%, 28%
HSB
196, 68%, 42%
CMYK
68, 18, 0, 58
LAB
35, -14, -17
LCH
35, 21, 231
OKLCH
0.44, 0.06, 224
XYZ
7, 9, 15
LUV
35, -20, -20
HWB
196, 14%, 58%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.