Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
235A63
RGB
35, 90, 99
HSL
188, 48%, 26%
HSB
188, 65%, 39%
CMYK
65, 9, 0, 61
LAB
35, -16, -11
LCH
35, 20, 214
OKLCH
0.44, 0.06, 210
XYZ
7, 9, 13
LUV
35, -21, -12
HWB
188, 14%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.