Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
235B68
RGB
35, 91, 104
HSL
191, 50%, 27%
HSB
191, 66%, 41%
CMYK
66, 12, 0, 59
LAB
35, -16, -13
LCH
35, 21, 220
OKLCH
0.44, 0.06, 216
XYZ
7, 9, 14
LUV
35, -21, -15
HWB
191, 14%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.