Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E8592
RGB
78, 133, 146
HSL
191, 30%, 44%
HSB
191, 47%, 57%
CMYK
47, 9, 0, 43
LAB
52, -16, -13
LCH
52, 21, 219
OKLCH
0.58, 0.06, 215
XYZ
17, 20, 30
LUV
52, -25, -16
HWB
191, 31%, 43%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.