Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
B5EFFD
RGB
181, 239, 253
HSL
192, 95%, 85%
HSB
192, 28%, 99%
CMYK
28, 6, 0, 1
LAB
91, -17, -13
LCH
91, 21, 218
OKLCH
0.92, 0.06, 214
XYZ
68, 79, 105
LUV
91, -29, -18
HWB
192, 71%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.