Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
235BAA
RGB
35, 91, 170
HSL
215, 66%, 40%
HSB
215, 79%, 67%
CMYK
79, 46, 0, 33
LAB
38, 4, -49
LCH
38, 49, 275
OKLCH
0.48, 0.14, 258
XYZ
12, 11, 39
LUV
38, -19, -68
HWB
215, 14%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.