Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
235C7E
RGB
35, 92, 126
HSL
202, 57%, 32%
HSB
202, 72%, 49%
CMYK
72, 27, 0, 51
LAB
37, -10, -25
LCH
37, 27, 248
OKLCH
0.45, 0.08, 239
XYZ
8, 10, 21
LUV
37, -21, -33
HWB
202, 14%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.