Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23607C
RGB
35, 96, 124
HSL
199, 56%, 31%
HSB
199, 72%, 49%
CMYK
72, 23, 0, 51
LAB
38, -13, -22
LCH
38, 25, 240
OKLCH
0.46, 0.08, 232
XYZ
9, 10, 21
LUV
38, -22, -28
HWB
199, 14%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.