Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
236391
RGB
35, 99, 145
HSL
205, 61%, 35%
HSB
205, 76%, 57%
CMYK
76, 32, 0, 43
LAB
40, -8, -32
LCH
40, 33, 256
OKLCH
0.48, 0.10, 244
XYZ
10, 11, 28
LUV
40, -22, -43
HWB
205, 14%, 43%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.