Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23639B
RGB
35, 99, 155
HSL
208, 63%, 37%
HSB
208, 77%, 61%
CMYK
77, 36, 0, 39
LAB
40, -5, -37
LCH
40, 37, 262
OKLCH
0.49, 0.11, 249
XYZ
11, 12, 33
LUV
40, -22, -52
HWB
208, 14%, 39%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.