Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23679E
RGB
35, 103, 158
HSL
207, 64%, 38%
HSB
207, 78%, 62%
CMYK
78, 35, 0, 38
LAB
41, -6, -37
LCH
41, 37, 260
OKLCH
0.50, 0.11, 247
XYZ
12, 13, 34
LUV
41, -23, -51
HWB
207, 14%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.