Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2369A1
RGB
35, 105, 161
HSL
207, 64%, 38%
HSB
207, 78%, 63%
CMYK
78, 35, 0, 37
LAB
42, -7, -37
LCH
42, 38, 260
OKLCH
0.51, 0.11, 247
XYZ
12, 13, 36
LUV
42, -24, -52
HWB
207, 14%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.