Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
236BC9
RGB
35, 107, 201
HSL
214, 70%, 46%
HSB
214, 83%, 79%
CMYK
83, 47, 0, 21
LAB
45, 5, -56
LCH
45, 56, 275
OKLCH
0.54, 0.16, 257
XYZ
16, 15, 57
LUV
45, -23, -82
HWB
214, 14%, 21%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.