Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2372C2
RGB
35, 114, 194
HSL
210, 69%, 45%
HSB
210, 82%, 76%
CMYK
82, 41, 0, 24
LAB
47, -1, -49
LCH
47, 49, 269
OKLCH
0.55, 0.15, 253
XYZ
16, 16, 53
LUV
47, -25, -73
HWB
210, 14%, 24%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.