Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23739F
RGB
35, 115, 159
HSL
201, 64%, 38%
HSB
201, 78%, 62%
CMYK
78, 28, 0, 38
LAB
45, -13, -31
LCH
45, 34, 248
OKLCH
0.53, 0.10, 238
XYZ
13, 15, 35
LUV
45, -27, -43
HWB
201, 14%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.